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Our Team

The Senior Management Team is considered by our partner local authorities to be one of Tone Leisure's main strengths in the delivery of leisure services. The key employees at Tone that are involved in the delovery of our services are as follows:

 

Juliette Dickinson
Managing Director

BEd (Hons), DMS, MBA, MISPAL (Membership of: IMSPA, CLOA and SPORTA)

A commercially minded strategic Senior Manager with over 25 years in the leisure industry and a strong track record of business achievement and innovation within public and charitable services. A keen initiator and driver of change and someone who recognises the need to plan and strategically position the organisation. Politically astute with extensive experience of working with senior Council Officers, Members and Trustees. Holds ex. officio position on Tone Group and subsidiary Boards.

Robert Warner
Finance Director

BENG (Hons), ACA (Membership of: Chartered Institute of Accountants)

A Chartered Accountant with a broad range of commercial experience gained from working within the retail, engineering and service sectors and with both FTSE100 and smaller companies. Decisive, committed and enthusiastic and with a passion for business. A natural leader. Fundamental belief in partnering, innovation and integrity.

James Curry
Operations Director

DMS, Leisure Management (Dip), IOSH, ISRM (Membership of: Institute of Recreation Management)

An accomplished leisure professional with a strong track record of achievement in the not for profit leisure sector, demonstrable experience in ensuring charitable objectives are met whilst also operating in an enterprising culture. A focused approach to quality leisure management, health and safety management and environmental management. A strong leader, with the ability to mould a team to deliver the company and contract objectives set out by our partner organisations and other stakeholders.

Debbie Morris
Human Resources Manager

MA, CIPD (Membership of: Chartered Institute of Personnel and Development

A motivated, enthusiastic and approachable Human Resources professional with sound experience gained within a public sector environment. Strong track record of working proactively with managers and staff to find 'win win' outcomes which meet both business and individual needs. Particular expertise in performance management, employment law and developing people management processes to support business success.

Joel Chapman
Commercial Director

MSc, MILAM, CIM (Dip)(Membership of: Institute of Marketing)

With over 23 years experience in the leisure industry, Joel has a proven track record in marketing, programming, innovation and promotion, as well as an extensive understanding of the operational side of the business. Over 15 years' experience in leisure marketing and 8 years' experience on operations. Over the last 10 years Joel has sourced over £700,000 of funding for a range of leisure centre projects and generated corporate membership income in excess of £800,000. Joel has a passion for innovative approaches to marketing, business development and commercial initiatives, forging partnership arrangements with a wide range of stakeholders. The Sports and Health Community Development services programmes are managed as part of the Commercial Director's portfolio.

Ben Beasley
Health and Fitness Brand Manager

BA (Hons), ISRM (Membership of: Fitness Industry Association)

Responsible for the development of sales and retention strategies across all centres with Tone Leisure, a strong change manager with extensive experience in health and fitness, brand development, sales and membership expansion and delivering new innovations and projects.