Tone begins work on second Feel Good Factory

Following on from the success of its first Feel Good Factory, leisure trust and social enterprise Tone has announced the commencement of work on a second model at one of its Devon centres.

A former kitchen area at Ivybridge Leisure Centre, which Tone operates on behalf of South Hams District Council, is set to be turned into a ladies-only power assisted fitness and inch loss centre, becoming Tone’s second Feel Good Factory. Like the first facility at Tone’s Blackbrook Pavilion in Somerset, the Ivybridge Feel Good Factory will have its own entrance and reception that separates it from the main facility and will be targeted at females who are overweight and/or have limited mobility. The equipment, supplied by Shapemaster, will include the Powertone plus pilates machine and the new range of Easytone machines, both of which use power-assisted vibration technology to exercise muscles from a seated or lying position. The whole area is designed to be suitable for those whose movement is restricted and who might find the main gym either intimidating or unsuitable.

Ivybridge Leisure Centre will also be home to a new and improved coffee bar area adjacent to the Feel Good Factory, open to all facility users and members of the public. The two new areas are being developed in tandem and are expected to open in April 2011.

“We’re extremely excited to be rolling out our Feel Good Factory concept to another of our centres,” said Joel Chapman, Tone’s commercial director. “The Blackbrook Feel Good Factory proved so successful that members lost a combined 2,500 inches in a 10-month period and we’ve had some fantastic customer feedback, so we knew the model had the potential to succeed elsewhere. As a leisure trust and social enterprise, we’re committed to helping the communities we work in get active and feel good, so initiatives like the Feel Good Factories are great ways for us to engage with people who might not ordinarily come into our centres to use the gym or have a swim.”

For more information visit http://www.toneleisure.co.uk.

-ENDS-

For more information please contact: Gill Vosper / Sarah Wedlake at Absolute PR on T.01392 680 740 gill@absoluteprandmarketing.com sarah@absoluteprandmarketing.com

Notes to editors:
Tone is a progressive leisure trust with charitable status. It is one of only a handful of leisure trusts to provide sports and health development services as well as managing facilities on behalf of local authorities. http://www.toneleisure.org.uk
- As an organisation in receipt of the Social Enterprise Mark, Tone is recognised as a company working primarily for social and environmental aims and trading to benefit people and the planet. Its aim is to re-invest every penny into more of its local communities be active and feel good.
- As well as running a number of leisure facilities, Tone also works within communities themselves, operating outreach programmes in areas of need.
- Tone’s current facilities are:
- With South Hams District Council – Dartmouth Leisure Centre, Ivybridge Leisure Centre, Quayside Leisure Centre and Totnes Pavilion
- With Taunton Deane Borough Council – St James Street Swimming Pool, Blackbrook Pavilion, Taunton Pool, Taunton Tennis Club, Vivary Golf Course, Wellington Sports Centre, Wellsprings Leisure Centre
- Tone operates with a group board of trustees and each region has its own local board of trustees to retain local control.

Tone Leisure Group Limited Company Number: 5857912
Tone Leisure (Taunton Deane) Ltd. Company No. 4983733 / Charity Commission No. 1110756
Tone Leisure (South Hams) Ltd. Company No. 5944280 / Charity Commission No. 1119626